frog50: Decades of Innovation


2019 marks the 50 year anniversary at frog design where we had the opportunity to reflect, look back while also consider where we are headed. Beginning with Munich and ending in San Francisco, the identity of the traveling exhibition and campaign gradually evolved to feature select portfolio projects from each period. Below are select design contributions I made for the global campaign.  
Design production: Megan Lynch, Raquel Kalil, Sarah Moran
Campaign management: Todd Taylor, Ariana Arbes, Ioni Gliati
Editorial: Olivia Murphy
Timeline projection: frog Munich
frog50 app: frog New York
Interative window:frog San Francisco


Designed at frog
2019


(above) Quarterly publication, poster sides
The campaign kicked off with the creation of the Anniversary edition of the Quarerly publication, featuring a transcript of a filmed interview with frog founder, Hartmut Esslinger and first CEO, Patricia Roller. 

(right, below in mobile)
During the development of the quartlery publication, the concept of directionality informed the identity and content: looking backwards, forwards, and into our future. Processing was used to animate zooming 50’s.


(left, above in mobile) frog50 swag
The custom enamel pin designs include the Yamaha Motorcycle, Apple monitor from the Snow White Language, and the LQD Palo.