Ver Raum

identity design, 2016

The identity of Ver Raum, an uninhabitable two-story installation gallery, draws its inspiration from the architecture of the space. The branding interprets the space by focusing on the four viewing apertures in perspective to emphasis the flâneur experience of looking ‘in.’

designed at printed at CCAmentor/ Scott Thorpe

Ver: (Spanish) to see
Raum: (German) Room

Inspired by the act of window shopping, the experience and identity of the gallery connotes the act of ‘looking in’ and never actually ‘being in’ the space.