PRIMER 2020 Conference

In January 2020, I was invited to lead creative direction and establish the brand identity for this year’s PRIMER 2020 conference*.

*In light of the pandemic, the host team canceled the in-person gathering and proceeded to create a virtual conference that would span for six days.  
campaign identity
brand guidelines

Creative Lead, Art Director: Raquel Kalil
Illustrations: Keyuri Tatu
Motion Graphics: Daniel Prothero
Content Copy: Parnaz Rad + Archie Mani Srinivasan 
PRIMER Chair: Travis Kupp and Aniela Atchinson
Conference Experience: Babz Jewell, Jon Upshaw, Carol Massa, James Field, Arial Duncen, Anthony D Paul



What factors and outcomes do we have in our control? Are we on the path we think is best? What changes when something unexpected occurs and how does it impact our journey? The visual language takes these uncertainties into account and translates them into shapes that are impacted by varying forces.

2021 Teaser Trailer

Lastly, I collaborated with motion designer, Daniel Prothero to create a promotional graphic for next year’s speculative futures conference. This was revealed at the end of the conference.