PRIMER 2020 Conference


In my volunteer role with DFI, I was tasked with designing and maintaining the web-based platform for the PRIMER 2020 conference. My role expanded to lead the development of the conference identity and provide creative direction for the social media campaign. For this year’s theme, the visual langauge was inspired by the concept of activating forces: where combinations of shapes and colors activated dynamic expressions.
Creative Lead, Web Design: Raquel Kalil
Illustrations: Keyuri Tatu
Motion Graphics: Daniel Prothero
Content Copy: Parnaz Rad + Archie Mani Srinivasan 
PRIMER Chair: Travis Kupp and Aniela Atchinson
Conference Experience: Babz Jewell, Jon Upshaw, Carol Massa, James Field, Arial Duncen, Anthony D Paul