frog50
Decades of Innovation

Working alongisde art director, Megan Lynch, of frog’s brand and content team, we developed the identity for a global campaign and traveling exhibition that celebrates the company’s 50th anniversary. Below are select contributions I’ve made to the traveling exhibition.

2019

event identity + marketing campaign

designed at frog

art director / Megan Lynch
editorial director / Olivia Murphy
production designer / Raquel Kalil

Decades of Design

The year began with our launch of a special issue of Quarterly Vol. 2 where the concept of directionality informed the identity and content: looking backwards, forwards, and into our future

Identity Evolution

Beginning with Munich and ending in San Francisco, the identity of the traveling exhibition and campaign gradually evolved to feature select portfolio projects from each period.

Marketing Campaign

Event graphics were designed for frog’s instagram channel to construct a narrative about the events while also highlighting special exhibits throughout the studio space.

frog50 Mementos

Exclusive enamel pins were designed for guests, frogs and participants in the frog50 campaign. The three designs include the Yamaha Motorcycle, Apple monitor from the Snow White Language, and the LQD Palo.

Raquel Kalil

About

Studio

Raquel Kalil is a visual designer specializing in brand and identity, illustration, and creative direction for tech, and food futures.