frog50
Decades of Innovation

Working alongisde art director, Megan Lynch, of frog’s brand and content team, we developed the identity for a global campaign and traveling exhibition that celebrates the company’s 50th anniversary. Below are select contributions I’ve made to the traveling exhibition.

2019

event identity
marketing campaign
production design

designed at frog

art director / Megan Lynch
editorial director / Olivia Murphy
production designer / Raquel Kalil

Decades of Design

The year began with our launch of a special issue of Quarterly Vol. 2 where the concept of directionality informed the identity and content: looking backwards, forwards, and into our future.

Decades of Design, Quarterly Vol. 2

Zooming 50’s made in Processing. Used as hero for event sites.

animating graphics at frog’s New York studio

Identity Evolution

Beginning with Munich and ending in San Francisco, the identity of the traveling exhibition and campaign gradually evolved to feature select portfolio projects from each period.

posters created for Milan Salone

Marketing Campaign

Customised studio event graphics were used for frog’s social media to create a cohesive narrative as the social media correspondent moves throughout the space.

frog50 Mementos

Exclusive enamel pins were designed for guests, frogs and participants in the frog50 campaign. The three designs include the Yamaha Motorcycle, Apple monitor from the Snow White Language, and the LQD Palo.

Raquel Kalil

About

Studio

Raquel Kalil is a visual designer specializing in brand and identity, illustration, editorial design and creative direction for tech, and food futures.