frog50
Decades of Innovation

Working alongisde art director, Megan Lynch, of frog’s brand and content team, we developed the identity for a global campaign and traveling exhibition that celebrates the company’s 50th anniversary.

2019

event identity
marketing campaign

designed at frog

art director / Megan Lynch
designer / Raquel Kalil

The year began with our launch of a special issue of Quarterly Vol. 2 where the concept of directionality informed the identity and content: looking backwards, forwards, and into our future.

Zooming 50’s made in Processing. Used as hero for event sites.

Promotional matierals were created for social media to use to create a structured narrative of events and special exhibitions captured as the correspondent moves through the space.

Beginning with Munich and ending in San Francisco, the identity of the traveling exhibition and campaign gradually evolved to feature select portfolio projects from each period.

Exclusive enamel pins were designed for guests, frogs and participants in the frog50 campaign. The three designs include the Yamaha Motorcycle, an Apple monitor from the Snow White Language, and the LQD Palo.

Raquel Kalil

About

Studio

Raquel Kalil is a visual designer specializing in creative direction, brand + identity, editorial + content strategy for tech, and food futures.